The IPRI has been founded to conduct research in the areas of Internet Psychology and Web Site Usability. Our mission is to improve the internet, both for content providers and users, by capitalizing on the knowledge that professional psychologists have of human psychology and behaviour.

We will adopt a human centered perspective, focusing on issues of public and consumer interest (e.g. Internet Fraud and Internet Advertising). The organization will gather, analyze, and disseminate knowledge to the general public. Our virtual research faculty - academic psychologists with PhD level training - will undertake research projects to the benefit of the internet industry and internet user. This web site has been established as an information and education resource for the benefit of everyone.